Free coffee throughout the year: a chain of cafes in New York staged an interesting promotion

To celebrate the opening of its third coffee shop in six months, Panera Bread is giving 500 lucky New Yorkers an unlimited annual subscription to free coffee. Time-out.

Until March 25, visitors to the new bakery-café at 1534 Third Avenue by 86th Street on the Upper East Side will be able to trade in a regular disposable coffee cup for a year of free unlimited coffee subscription through Panera's Sip Club program. During the exchange, they will also receive a reusable travel mug!

On the subject: Top 12 book cafes in New York where you can read over a cup of coffee

However, keep in mind that only the first 100 visitors per day who bring a disposable cup will be able to participate in the promotion, so come early.

An annual subscription usually costs $119,99. So this is obviously a great deal. In accordance with the terms of the promotion, which you can fully read here, you will be automatically charged for a new annual subscription as soon as the previous one expires. So it's better to set an alert for yourself... or just keep enjoying your free coffee.