No more I ❤️ New York: the city has changed its iconic logo
'22.03.2023'
Nadezhda Verbitskaya
The original logo was created in 1977 by graphic designer Milton Glaser. Then the city and the state were struggling with budgetary problems, high crime and other difficulties. New campaign aims to rebuild New York from the effects of the pandemic, reports Focus.
“I love New York” is a souvenir logo that has been featured on New York store shelves for 46 years. However, the brand has changed and is now called "We Love New York City". This more accurately reflects the city's collective identity.
Partnership for New York City recently launched a new logo. It was introduced at a press conference hosted by Gov. Kathy Hokul and Mayor Eric Adams in Times Square.
According to the press release, the new logo represents "a progressive community of 'we', not 'me'". It is diverse, universal and inclusive, appealing to all age and ethnic groups.”
“There are only two types of people on the globe: those who live in New York and those who would like to live in New York,” the mayor said at a press conference in Manhattan.
On the subject: How to dress so you don't look like a tourist in New York
A new campaign to promote the city's global brand in the coming months will take place by highlighting community cleanups, volunteerism, local businesses and metro artists.
About $20 million in donations from dozens of companies such as Amazon, Charter Communications, Google, Macy's, Madison Square Garden Entertainment, The Related Companies, Vornado Realty Trust and TikTok will kick off the city's new advertising campaign before June.
Manhattan skyscrapers are about 50% full. And the city has yet to recover all of the job losses from the COVID-19 pandemic. The number of passengers on the subway has also declined from pre-pandemic levels. And crime in New York has skyrocketed despite a recent decline in some violent crimes from historic lows before the coronavirus hit.
“The NYPD is making the city safer every day. Murders are down, shootings are down, crime is down, our economy is recovering. Don't believe the hype. Believe in New York,” Adams said.
