Burger & Lobster: how immigrants from Russia opened a trendy restaurant in New York

“A trendy restaurant has opened in New York, serving only three dishes: burgers, lobsters and lobster rolls. The establishment is owned by immigrants from Russia, who came up with such a simple, but very interesting concept of the establishment, ”says in the video of the publication "Present".

“The first Burger & lobster opened in London in 2011. Mikhail Zelman is a former main Russian meat restaurateur and three of his longtime partners. Burger & lobster entered the American market five years ago, ”the report says.

The manager of the restaurant chain, Vladimir Borodin, was once the chief editor of the Izvestia newspaper.

“The concept of the establishment is extremely simple and revolves around three dishes: burger, lobster and lobster roll,” Borodin said.

“By focusing on a few dishes, burger and lobster, we can achieve maximum quality and the best price,” he explained.

The main idea of ​​the institution, according to Borodin, is to reproduce the ocean conditions for lobster: then it does not experience stress, and its meat is softer. For this, every restaurant in the chain has a lobster store. It carefully controls the oxygen and chemical composition of the water, and also uses a salt water machine.

On the subject: How does it feel to be Russian in modern America

“In addition, the establishment has a special storage facility for especially large lobsters - the so-called“ big boys ”, which weigh more than two kilograms. The largest lobster sold in this restaurant weighed almost 10 kg, ”Borodin said.

Moreover, as restaurant chef Danny Lee said, some of the best burgers in New York are served in this restaurant, because they use the best types of meat that can be found in America.

“When you have products of this quality, you don’t even need to invent anything,” the chef said.