'Harry Potter in New York': why everyone should visit this store, even if you don't like films about the young wizard

Harry Potter in New York is an apt title for a new book about a young wizard that fans would love to read. However, this is the sign of a theme store that opened in New York this summer. As the publication says New york gid, The Harry Potter Brand Store in New York is spread over 3 floors. This is the largest such store in the world.

The assortment presented here is much wider than in other similar stores. It contains the world's largest collection of items from the universe of "Harry Potter" and "Fantastic Beasts". Here you can buy toys and personalized magic wands, rare collectible books and original props from the shooting.

The shop consists of 15 magic zones. Several rooms were set aside for photo zones, and the rest for interactive entertainment and counters with exclusive goods from the magical world of Harry Potter.

What's interesting about Harry Potter New York

Right at the entrance, guests are greeted by a huge Fawkes floating under the ceiling. This is a one-of-a-kind 100kg devotee model Phoenix Dumbledore.

Also on the territory of the store you can find several more detailed models of fantastic creatures. Among them is the serpent of the Dark Lord - Nagini and the griffinwho guards the entrance to the Hogwarts Director's office.

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Every corner of the store is filled with magic and mystery. The creators have thought through everything to the smallest detail. Loyal fans will appreciate the high level of detail.

Magic wand shop

At Harry Potter New York, fans will find hundreds of items from the wizarding universe. But special attention is paid to the wands of wizards. There are more than 50 pieces of magic wands in the Wand Shop section.

Some of them are one of a kind. For example, the unique wand "Golden Snitch", which, according to the idea, was created by the best masters of magic wands in New York especially for Harry Potter.

Fans can buy some souvenirs. Some souvenirs and themed items are personalized. That is, guests can ask them to engrave their name on a stick, embroider it on the faculty's robes, or print it on a diary.

Guests can choose a stick and try it out on the interactive table. Just like Harry in Ollivander's shop! Fans will love this idea!

Original props from the Harry Potter movies

Also in the Harry Potter store in New York, original props from different parts of the saga are presented. It will bring so much happiness to the fans of the young magician!

Original props at the exposition:

• Broom "Lightning" from the movie "Harry Potter and the Half-Blood Prince" 2009
• Ron Weasley's wand from the movie "Harry Potter and the Chamber of Secrets" 2002
• Death Eater Masks from the movie "Harry Potter and the Order of the Phoenix" 2007
• The Golden Snitch from the movie "Harry Potter and the Deathly Hallows" part 1 2010
• Harry's wand from the movie "Harry Potter and the Deathly Hallows" part 2 2011
• Hermione Granger's wand from the movie "Harry Potter and the Deathly Hallows" part 2 2011
• Diadem of Candida Ravenclaw from the movie "Harry Potter and the Deathly Hallows" part 2 2011
• Elder wand from the movie "Harry Potter and the Deathly Hallows" part 2 2011

Photo zones and interactive entertainment

The shop-museum gives you the opportunity to take thematic pictures as a souvenir. Photo zones at every step are the real magic! From the red London telephone booth that teleports to the Ministry of Magic to Hagrid's hut.

The store also invites its guests to visit virtual reality. Special immersive activities are available here starting this summer. Fans can experience two sensory VR experiences. The first is called "Chaos at Hogwarts" and invites everyone to look inside their favorite castle. The name of the second - "Flight of Wizards" - speaks for itself.

Pub and candy store

Not without the quirky gastronomy of the magical world in the shop. Now beloved by Hogwarts students and faculty alike, the famous butter beer can be tasted right in the heart of New York City. In the area dedicated to the pub, fans are greeted by an amazing picture. Hundreds of bottles of butter beer float above the bar. And the wonderful drink itself magically pours under the ceiling through copper pipes.

Foamy butter beer is available in draft and bottled form. Connoisseurs of the drink will also appreciate ice cream with a similar taste and other themed treats.

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The creamy beer is shipped to New York directly from the UK. It has a completely unique flavor and comes in a gorgeous souvenir glass bottle with an exclusive collectible label. It was developed by the MinaLima design studio, which brought to life all the graphic props of the films Harry Potter and Fantastic Beasts.

There is a sweets section nearby. For example, the chocolate frogs you might have seen in the movie.

Books

In the book department, you can buy the complete original Harry Potter essay and other stories and novellas related to the wizarding universe. Some of the titles can only be found for sale at this store in New York.

Toys

Harry Potter in New York is primarily a store, not an exhibition. The emphasis here is on guests leaving with full bags and empty wallets. And, of course, the assortment here is very wide, so you will find what to spend your money on.

"House of MinaLima"

Particular attention was paid to the style and design history of the Harry Potter universe. For example, a part of the store is completely dedicated to the "House of MinaLima" - this is the name of the publishing house and design studio, which were engaged in the production of books and the creation of props for films. This section is dedicated to the designers who came up with the iconic props for the Harry Potter films. He has received rave reviews from professionals and fans on several occasions. After all, he turned the picture on the screen into a recognizable, detailed and original universe.

In this mini-museum, you will find unique works by the graphic design team. These are posters, photographs, book covers, as well as their history and what the studio's creators were inspired by when creating them. Some of the most familiar and fan-favorite reproductions include The Marauder's Map, The Daily Prophet and Nibblers' covers, the Harry Potter: Unwanted Face # 1 poster, and Harry's letter of admission to Hogwarts.

For $ 2000, your child can be sent home the exact same personalized letter of invitation to Hogwarts, made by the original craftsmen.

Opening hours and tickets

Important information: to get to the store, you need to come to the store entrance at 7 am and scan the QR code that will be displayed there.

Scan the code, register and take the online queue. Next, you will need to come to the opening (10:00) and after receiving an SMS notification that your turn has come, show the QR code at the entrance. If you queue at 7:00, you can get to the store by 10: 30-11: 00.

Without an online queue, you won't get to the store. There is no physical queue. When the online queue is full for the whole day, the QR code is removed from the street.

There are many more people who want to visit the store at the moment than it can accommodate.

Store opening hours:

• Monday - Saturday from 10:00 to 21:00;
• Sunday from 11:00 to 19:00.

Where is the Harry Potter New York store

The store is located in the heart of New York City, at: 935 Broadway, very close to the "House of Iron".

Nearest metro station: 23 Street (yellow line, R and W trains).