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How to write a letter so that it doesn’t end up in spam: what words to avoid


Alina Prikhodko

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There are some tricks you can use and phrases you can avoid to make sure your email reaches its intended recipient and doesn't end up in the spam folder. Lifehacker shared ways to help you avoid unnecessary phrases.

Of course, you know that all your letters are worthy of careful reading and should not end up in the Spam folder, but there is a high probability that some of them will end up there anyway. There are things you do without realizing it that increase the likelihood that your letter will not reach its recipient. There are ways you can strengthen your account to improve your email delivery efficiency.

  1. First, if you use an email list, you should regularly remove inactive subscribers from it to keep the most engaged ones. According to Active Campaign, a digital marketing and sales platform, a low open rate means a poor sender reputation, which significantly reduces your account's credibility among email service providers.
  2. If you send bulk emails, make sure your emails have an unsubscribe button. According to Hubspot, missing such a button is an easy way to end up in spam.
  3. Also make sure that each email is addressed to the correct recipient. Anything that says “Dear Friend” or just “Dear” is risky; codes that include the recipient's name are less risky.
  4. Make sure that all the codes you use actually work - send a test email first. Avoid capital letters and unnecessary exclamation points, which will be immediately flagged by spam detection programs.
  5. Finally, make sure that you use a verified email address to send, and not a new one or one that you have not verified.

Avoid using these spam trigger words in your emails

Check your Spam folder right now; it's likely to contain some obviously fake phishing emails with subject lines about sweepstakes, penis enlargement, and UPS delivery failures. They get there not only because they come from unverified email addresses or addresses with low open rates, but also because of the words in the subject lines and body text.

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According to Active Campaign, having one or two spam trigger words is not likely to result in it being sent to spam, but having too many of them in combination with other risk factors is likely. Here are words to avoid:

  • Numbers like “No. 1” and “100% free”.
  • Words associated with scams related to easy money making: “additional income”, “earn extra cash”, “financial freedom” or “be your own boss”.
  • Money-related phrases: “cash bonus,” “cents on the dollar,” and “big bucks.”
  • Phrases associated with money, such as “eliminate bad credit” or “consolidate debt.”
  • Everything is “free”, for example “free gift”, “free investment” or “free investment”.
  • “Giveaway” and other words used to further imply that something is “free.”
  • Words that imply that something is truly amazing, such as “once in a lifetime” or “miracle.”
  • Any phrases that create a sense of urgency or pressure, such as “act now” or “important information regarding...”
  • “You are a winner”, “you have been selected” or anything else that might make a person think that they are getting a special opportunity.
  • “Dear friend” or any greeting that is not specifically related to the person you are writing to.
  • Basically, any financial words that don't fit into the context of your message, such as “no hidden fees” or “no purchase necessary.”
  • assurances that “this isn't junk” or “this isn't spam.”
  • The words “password” or “social security number”.
  • Drug names such as “Valium” or “Viagra”, or even common medical terms such as “weight loss”.

Again, if these words fit into the context of what your email is about and the rest of the message is reasonable, they won't get you kicked into spam, but if you send a "Dear Friend" email and don't provide any compelling arguments or information, do not expect it to be successfully delivered.

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