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The company of an immigrant from Belarus will open a new restaurant in New York: how he built an entire culinary chain


Olga Derkach

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VCR Group plans to open a modern American restaurant, Little Maven, in New York this fall. We decided to find out which establishments the company owns and which ones it plans to open.

One of the co-founders of VCR Group immigrant from Belarus Gary Vaynerchuk. And this is not his only business.

VCR Group establishments

В VCR Group there are three locations in New York City and three more in Las Vegas, Nevada.

Ito (New York)

A gourmet omakase sushi restaurant led by Michelin-starred Chef Masa Ito and Chef Kevin Kim. Located in midtown Manhattan, Ito features contemporary Japanese décor and a 16-seat omakase counter where chefs offer their inventive twists on traditional sushi. They select the highest quality fish, which are brought in daily from Japanese auctions.

Chefs Masa and Kevin honed their skills at Sushi Zo, and Masa earned a Michelin star during his year at Sushi Zo in New York. Masa always wanted to open his own restaurant; Ito is his dream come true.

  • Address: 75 Barclay St, New York, NY 10007

On the subject: The legendary Delmonico's has reopened as the oldest restaurant in New York City.

Little Maven (New York)

An inviting and vibrant contemporary American restaurant in the heart of the Flatiron district, with a focus on carefully selected ingredients and unrivaled drinks.

  • Address: 30 W 18th Street, New York, NY 10011

Flyfish Club (New York)

The world's first private restaurant club, membership in which is purchased via blockchain. Flyfish Club covers an area of ​​11 square meters. ft. (000 sq. m.) with a private dining room, cocktail lounge and omakase room.

Club members will be able to enjoy seafood dishes prepared by award-winning chefs. Select members will have access to a private omakase sushi room created in collaboration with sushi masters Masa Ito and Kevin Kim of Ito Restaurant, as well as chefs Conor Hanlon and Josh Capon.

Estimated opening is the end of 2023.

  • Address: 141 E Houston St, New York, NY 10002

Capon's (Las Vegas)

Known for his exceptional cooking and burger prowess, Chef Capon has taken it to the next level by opening his own burger joint. Capon's goal is to provide a simple yet unmatched level of nutrition by offering no-frills burgers and chicken sandwiches, paired, of course, with ice cream and shakes.

  • Address: 5675 W Sahara Ave, Las Vegas, NV 89146

Ito (Las Vegas)

A gourmet omakase sushi restaurant led by Michelin-starred chefs Masa Ito and Kevin Kim. They'll take inspiration from a modern Japanese approach from a restaurant in midtown Manhattan where chefs share their inventive interpretations of traditional sushi.

  • Address: 238 S Rainbow Blvd Las Vegas, NV 89145

Bar Ito (Las Vegas)

Bar Ito is a sister restaurant concept in midtown Manhattan. An opening in Las Vegas is planned very soon. Bar Ito will be a more casual concept with prices to match, but still equals the quality of Ito's cuisine. The focus will be on premium handrolls, maki and sashimi.

Who is Gary Vaynerchuk

Gary Vaynerchuk, the son of practically poor immigrants, managed not only to find himself, but also to write several best-selling books on business, create several companies and become mega-popular on the Internet. Gary inspires millions of people of all ages to do what they love.

In 2018, Gary Vaynerchuk’s fifth book on how to build a business and attract attention on social networks, Crushing it, was published. Like the four previous books, it became a New York Times bestseller.

Gary 30% of his working time is traveling - he speaks at business conferences around the world. They listen to him because he has earned a reputation as a digital Nostradamus. The businessman almost unmistakably guesses where the attention of buyers and customers is concentrated, in which social network to publish what kind of content and how to win the endless love of subscribers.

His social networks have millions of subscribers. When you first meet him, Vaynerchuk is incredibly annoying - he swears, looks self-centered and neurasthenic. But then you delve into what he says, and it becomes clear that this is a professional whose experience is worth adopting.

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