Popular Japanese LOVECHROME Hairbrush Finally in the US: Come to Its Launch in New York
'22.04.2025'
ForumDaily New York
The most popular Japanese hairbrush LOVECHROME will debut in the USA. On April 26, in New York, all beauty lovers are invited to Soho for a captivating presentation revolutionary Japanese combs. Guests can enjoy personalized hair care consultations and complimentary matcha.

The event will take place at Allouche Gallery (77 Mercer St, Soho) on April 26 from 11am to 00pm. Admission is free.
LOVECHROME is a favorite brush of celebrities and their stylists. It is famous for its ability to instantly enhance hair shine and reduce breakage. Self-care has never been so simple and luxurious. The brand combines advanced technology with Japanese meticulousness to create brushes that effectively care for hair and look modern and chic. Almost half a million LOVECHROME brushes are sold in Japan every year.
Beauty enthusiasts and professional stylists in New York City are invited to attend an elegant presentation where technology meets beauty and explore the world of LOVECHROME. Guests will be able to receive personal consultations, try out products, and experience first-hand JP CHROME-TECH, a patented technology originally developed for luxury sports cars and now applied to reduce static in hair, protect strands, and enhance shine.
At the presentation, you will be able to choose from a variety of combs, including limited edition products. The heroes of the occasion are the K24GP series combs from LOVECHROME. They care for your hair and scalp. This is the most luxurious collection of the brand. The new K24GP Rose Gold model for $450 provides increased strength and shine to your hair, as well as soothing care for your scalp.
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Visitors to the presentation will be able to enjoy complimentary matcha lattes, which will be served throughout the day.
The Soho event marks the official arrival of LOVECHROME in the US market. The brushes will soon be available in premium hair care stores across the US.
Find out more about the revolutionary LOVECHROME combs here.