Broadway Week Returns: How to Get Two Tickets for the Price of One This Winter
'02.01.2026'
ForumDaily New York
In the winter of 2026, New York will once again host the beloved Broadway Week (Broadway Week).
From January 20th to February 12th (yes, the event is called a "week," but it lasts almost a month), viewers will have a unique opportunity: tickets to popular Broadway shows at a two-for-one discount.
What is NYC Broadway Week
Broadway Week is one of NYC Tourism's most popular events. It takes place twice a year: in winter (as part of the Winter Outing program) and in the fall.
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As part of the promotion, viewers are offered two tickets for the price of one to the most popular productions (a minimum of two tickets is required – purchasing one for half price is not possible).
Since 2011, NYC & Company, in partnership with the Broadway League, has been running this event to support and develop the local theater community. Learn more. here.
When and how to purchase tickets
The Broadway Week 2026 winter session will run from January 20 to February 12. Tickets will go on sale on January 7. A special promo code for reservations will also be released on that day. All information will be here.
The shows are extremely popular, so it's best to set a reminder in advance and buy tickets as soon as they become available.
What shows are participating?
A full list of performances will appear on the NYC Broadway Week website approximately two weeks before the program begins.
Examples of last fall's program:
- Mamma Mia!;
- Jeff Ross: Take a Banana for the Ride;
- Maybe Happy Ending;
- MJ The Musical;
- The Outsiders;
- Death Becomes Her;
- The Lion King;
- Cabaret at the Kit Kat Club;
- The Great Gatsby;
- Hell's Kitchen;
- Aladdin;
- Stranger Things: The First Shadow;
- Harry Potter and the Cursed Child;
- Hadestown;
- Punch;
- Buena Vista Social Club;
- Oh, Mary!
- Six;
- Moulin Rouge! The Musical;
- Wicked;
- Chicago;
- & Juliet;
- The Book of Mormon;
- Operation Mincemeat.
How to buy the best seats:
- Act fast—tickets for popular shows sell out in hours;
- use the correct promo code, which will be announced in advance;
- Seat upgrades are possible - some productions offer premium tickets for an additional fee.
