Jameson will host a New Year's ball drop in Times Square in honor of St. Patrick's Day

If it weren't for a leap year, St. Patrick's Day would fall on a Saturday for the first time since 2018. Unfortunately, the calendar has other plans, and we will have to wait until 2029 for the next St. Patrick's Day, which will fall on the sixth day of the week.

As the Time-out, Jameson has come up with an alternative holiday this year - St. Patrick's Eve. Now you can celebrate on both Saturday and Sunday.

In honor of this fake holiday, they even managed to arrange for the iconic Times Square New Year's ball to drop on Saturday, March 16th. The ball will fall at 20:00, which is midnight in Ireland. The event will begin at 17:00 in Times Square between 43rd and 44th streets. Events of the evening include a surprise DJ performance, prize drawings, etc. The program will be hosted by comedians Colin Jost and Michael Che.

Nearby bars will have a good view of the ball drop on St. Patrick's Eve, and special discounts are available to mark the occasion.

On the subject: How to celebrate St. Patrick's Day in New York for just $20

“The Must be a Jameson campaign is all about community sharing a shared, fun spirit. So when Leap Year missed the Saturday of St. Patrick’s Day, we did exactly what Jameson would have done—created an entirely new holiday so people could start celebrating St. Patrick’s Day a little earlier,” says Johan Radojewski, vice president of marketing at Jameson. .

If you're not sure what to wear to this fictitious holiday, Jameson releases limited edition jackets, which have a secret pocket for the Jameson flask that is included in the order. All proceeds from the sale will go to Restaurant Workers' Community Fund – he advocates for the rights and well-being of workers in the food and beverage industry.

Anyone over 21 can register for this Saturday's celebration. here. If you want to watch the broadcast from home, Here is the link.