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Technology bet: Starbucks and Amazon open joint store in New York

'20.11.2021'

Nurgul Sultanova-Chetin

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Starbucks and Amazon opened a joint concept store in New York on November 18. The new store is a combination of a regular Starbucks cafe and an Amazon Go store, where customers receive goods without having to pay at the checkout - they are automatically withdrawn money through a special application. CNN.

Here's How It Works: Customers Who Just Need a Drink Starbucks take away, they can order it online and pick it up from the counter, or order it from a barista, as in a regular cafe of the chain.

But customers who want to come and spend time in the Amazon Go store must follow the Amazon process. This means that you can use a credit card, the application Amazon or fingerprints to access a store filled with food, snacks and drinks. Amazon Go has counters and tables for snacks, such as sweets to complement Starbucks coffee. There are typical snacks and Starbucks dishes such as sous vide egg snacks, croissants and protein plates. In addition, there are Amazon Go sandwiches and salads, as well as local offerings, including bagels from Ess-A-Bagel and treats from Dominique Ansel.

On the subject: Seven Things Anyone Can Get For Free On Amazon

Once you're inside, Amazon uses cameras to keep track of what products you've picked up and will charge you the appropriate fee automatically through the app. However, this system does not apply to Starbucks drinks prepared by baristas. You will have to pay for them separately through the Starbucks app or at the counter directly in the store.

Starbucks plans to open only three such stores: another in New York and a third in a location that remains to be determined. All of them will open next year. The further future of the concept is still unclear.

For Starbucks, the hybrid store is yet another reimagining of the “third place” concept. The company calls its stores the third place to go besides home (first place) and work (second place).

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