Pokemon Night to be held at the Empire State Building
'20.02.2024'
Alina Prikhodko
Next week, in honor of Pokémon Day and the upcoming US premiere of “Pokémon Horizons: The Series,” the Empire State Building will be lit up in blue and yellow for several hours. According to Time-outThis is the 28th time Pokémon Day has been celebrated since the brand's inception in Japan, when it began as a small animation company.
If you visit the building between sunset and 27 a.m. on February 2, you'll get access to exclusive Pokémon GO content, as well as challenges and themed rewards, including a Pikachu-themed hat. If you're lucky, you might meet a life-size Pikachu.
“Pokemon Day is a celebration of the Pokémon brand and its passionate fans, and we can’t think of a better way to celebrate than by making a positive impact in the lives of children and families in need,” said Raquel Daniels, Chief Diversity and Social Responsibility Officer at The Pokémon Company. Company International (TPCi). “We look forward to illuminating the Empire State Building and continuing to support The Toy Foundation's important work by bringing the comfort and joy of play to New York City children and families.”
Serebii Update: The Empire State Building will be lit up Pokémon colors on February 27th to celebrate Pokémon Horizons' launch and Pokémon Day.
A special Pokémon GO event will also run locally during this time.
Details @ https://t.co/NWlAdn57aQ pic.twitter.com/ykN1zMBj2P
- Serebii.net (@SerebiiNet) February 13, 2024
Nowadays, it is almost impossible to meet people who are not familiar with Pokémon and its many games.
“As the first new animated Pokémon series to be released in over 25 years, Pokémon Horizons: The Series will mark a new era for Pokémon. Unique characters and stories that will expand and develop the franchise,” said Taito Okiura, Vice President of Marketing at The Pokémon Company International.
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“Pokémon Horizons: The Series,” coming to Netflix on March 7, follows two new characters Liko and Roy as they explore multiple regions of the Pokémon world and uncover new mysteries (and inhabitants).
The lighting is an important touch for Pokemon fans, as it was for lovers on Valentine's Day, when the Empire State Building was drowned in a light projection that simulated a beating heart and the color red in honor of the Lunar New Year.
