A unique restaurant with a cheese conveyor belt will open in New York.
'24.10.2025'
ForumDaily New York
London's Pick & Cheese—the same conveyor belt restaurant where cheese plates roll down the conveyor belt instead of sushi—is finally opening in New York City. Camembert and Gouda are replacing tuna and yellowtail, and the menu features American artisan cheeses and unusual flavor combinations. The publication revealed when to expect the opening. SecretNYC.
From a sandwich van to worldwide fame
The story began in 2014, when cheese enthusiast Matthew Carver launched The Cheese Truck – a converted ice cream van from which he sold hot melted cheese sandwiches at festivals across the UK.
Later came The Cheese Barge, a 30-metre floating restaurant in Paddington, and The Rind, a cheese pizzeria in North Yorkshire.
And in 2019, he came up with something completely new: the world's first cheese conveyor restaurant, Pick & Cheese. Introducing visitors to the finest British cheeses, the establishment quickly became popular.
Now it's New York's turn
After opening a branch in Berlin earlier this year, Pick & Cheese is now setting its sights on New York.
The first American location will open at Shaver Hall, a new food market taking over the former Lord & Taylor building on Fifth Avenue.
On the subject: Georgian Restaurant in New York Added to Michelin Guide: What They Serve at Lalico
"We immediately felt New York was the perfect place," Carver said. "The restaurant scene here is very similar to London's. The key is to maintain the same principles: using high-quality, locally produced cheeses and knowing where they come from."
As in London and Berlin, New York's Pick & Cheese will emphasize local cheesemakers, particularly those from the northeastern United States. Carver has already visited Four Fat Fowl Farms, known for its delicate triple cream cheese St. Stephen, and Nettle Meadow Farm, home of Kunik, a blend of goat's milk and cow's cream.
View this post on Instagram
Dream Cheese Conveyor
The exact opening date has not yet been announced, but it is expected to be in early 2026.
Visitors will be treated to a conveyor belt of exquisite cheeses, slowly moving under glass domes. Each variety will be complemented by unique combinations, such as tomato-chili jam, pink Turkish delight, or truffle honey.
"Pick & Cheese attracts those who want to see an endless stream of cheese—that's what they come for. But once they're at the table, they realize they're learning about local producers and regions in an engaging way," Carver explained.
