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The Museum of Failures opens in New York: it tells about the offensive mistakes of large companies

'25.03.2023'

Olga Derkach

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It is clear that some achievement or discovery falls into history, everyone will know about it. But have you ever thought about where the items that turned out to be failures at one time disappear. Not only is the public rarely aware of them, but future generations are unlikely to look for some unfortunate trinket. But now New Yorkers have an incredible opportunity to visit the Museum of Failure and find out why some of the new items did not appeal to the layman. Read more about the museum and its exhibits told the publication NY1.

It was called Rejuvenique, a face mask approved in 1999 by actress Linda Evans of Dynasty fame. The mask not only looked creepy, but also had electrodes that shocked a person in the face.

“It was never actually approved by any authority, but the reviews said it felt like a thousand ants were biting your face,” commented Samuel West, founder and curator of the Museum of Failure.

The mask is one of more than 130 items from around the world that didn't quite do the job and are now on display at Industry City in Sunset Park, Brooklyn.

On the subject: First all-digital museum opens in New York: exhibits react to the movements of guests

West founded the museum in Sweden in 2017. It features food items such as Crystal Pepsi and pet flavored water, as well as Coca-Cola's famous New Coke from the mid-1980s.

"Coca-Cola decided to change its original classic formula, created havoc, and consumers were very annoyed and worried that they would not have the original cola," West said, noting that somehow it worked in Coke's favor. because people lost their temper when they tried to stock up on the original Coca-Cola. Three months later, the original Coke was brought back as "Coca-Cola Classic".

Other setbacks include the tragic story of the Titanic, an "unsinkable" luxury liner that unfortunately sank after colliding with an iceberg in the North Atlantic on its maiden voyage in 1912, killing more than 1500 passengers and crew. There was also a compact Mercedes-Benz A-Class that rolled over during a safety test.

From a technical standpoint, the Nintendo Power Glove was a huge flop when it was released in 1989.

“Great expectations; it felt like the future of gaming. However, getting it to work was really difficult, almost impossible,” West admitted, emphasizing that failure would lead to greater success for Nintendo with their Wii gaming system.

The museum pays a lot of attention to this: sometimes you have to fail before you can succeed.

“Here we’re looking at some items that didn’t succeed, but we often forget that successes are based on many, hundreds of failures before,” West explained.

All of these failures will be on display in Industry City until May 14th.

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