Delicious, cheap and fun: order a designer dinner from the chef of one of the restaurants in New York

We live in a city where convenience is most important. When a New Yorker wants to eat, he goes to a restaurant or orders delivery from there. Or buys groceries and culinary dishes in the supermarket. As a last resort, if he has a very, very long time, he cooks at home. It doesn't happen often, but a new New York startup wants to change that. EAT.MISE will send you a set of products assembled in the restaurant by the chefs, and you can finish the dish at home. It's delicious, cheaper than ready-to-eat delivery, and very unique. More about the startup, which was nicknamed the designer of food, said “Voice of America".

Name EAT.MISE comes from the French expression Mise en place, which is used in the kitchen by chefs. It means that all the products are at the final stage of preparing the dish and there are a few last steps left to take. The customer is sent everything necessary and in such a condition that he can finish the dish using kitchen utensils that almost everyone has at home.

“We try to make sure that the client needs only a knife, a cutting board, a cooking pot, a frying pan, salt, pepper and olive oil to complete the dish. He gets the rest from us,” says Ivan Tatintsev, Business Development Director of EAT.MISE.

pandemic idea

The history of the EAT.MISE startup began during the COVID-19 pandemic, when all restaurants were losing money and in dire need of customers. Then the concept was born to deliver products from the restaurant to customers so that they could finish the final stage of cooking at home. It's like a delivery service, only hotter, faster and cheaper.

“The restaurant gives us at least a 10 percent discount for the fact that customers cook their own meals at home,” Tatintsev explained.

Now the service works only in Manhattan, up to 96th street. They cover the cost of delivery, for the client it is free. The site has a selection of dozens of dishes, sets for which you can order and prepare.

“There are dishes whose recipe implies that it is impossible to cook it for two. They are preparing for a large number of people. You need a lot of broth, a lot of meat to make it rich and tasty. And we allow the client to cook exactly two servings without using up extra products, without having to reheat something for themselves in the future. Thus, there is no waste of products,” said Tatintsev, emphasizing the environmental component of the idea. EAT.MISE.

When people go shopping in the supermarket, they have to buy a huge amount of excess products. As a result, they do not use everything for cooking and throw it away. For example, you buy a bunch of cilantro, but use a couple of its leaves. And everything else is waste. EAT.MISE is trying to fix this.

“We are competing with the client's idea of ​​going to the grocery store and buying all the ingredients individually. Of course, you can't calculate portion sizes while you're at the grocery store. But we can,” says Ivan Tatintsev.

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“We have been working with EAT.MISE since last year. And we provide three dishes from our restaurant. One of them is “Bo Luc Lac” from the recommendations of the Michelin guide. We pack all the products in bags in portions, everything is ready for cooking,” said Parnuwat Sridaranop, founder of the OBAO restaurant.

The Voice of America journalist ordered a set for this dish.

Vietnamese beef “Bo Luc Lak” from OBAO restaurant (from EAT.MISE set)

1. Put prepared lettuce leaves and tomatoes.
2. Warm the chopped garlic with butter.
3. Add chopped New Zealand beef, onion and sauce.
4. Cook, stirring, 4 minutes.
5. Put "Bo Luc Lac" on the salad, drizzle with lime. Serve with warmed rice.

At home, you can serve the dish the way you want and enjoy the taste.