Whole Foods will open several small stores in New York: how will they differ from their typical huge supermarket

Each grocery chain in New York is trying to find its own approach to consumers in order to win their hearts. The war between Walmart and Whole Foods, which is owned by Amazon, has been going on for several years. According to NY.Eater, Whole Foods is opening small stores across New York City to win the battle.

Whole Foods founded in 1980 in Austin, Texas as a certified organic grocery store. In 2017, Amazon bought the company and began actively distributing the brand throughout the country. Today there are more than 500 of its stores in North America and the UK.

Whole Foods has nearly 20 branches throughout the city. Unlike conventional grocery stores with an area of ​​3 square meters, the area of ​​the markets will be from 700 to 650 square meters. Stores will focus on takeout food, prepared and seasonal foods, meat and seafood, bread, alcohol and supplements.

The first Whole Foods Market Daily Shop location is a convenience store at 1175 Third Avenue at East 69th Street on the Upper East Side. It is planned to open this year.

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The move comes as Walmart begins to “beat Amazon” in the grocery wars and Wegmans, which opened an 8-square-foot Astor Place store in Manhattan in October, plans to expand its network in the city. Other grocery companies such as Lidl and H Mart are also expanding their locations in New York.

In 2019, Whole Foods implemented a pilot project “Bodega-like shop” with an area of ​​232 square meters. These were small self-service shops that focused on local products: produce from Gotham Greens, bread from Balthazar and donuts from Dunwell and Dough. Consumer response to this successful pilot has encouraged wider adoption of the concept.