Christmas Manhattan: what Macy's legendary showcases look like in 2019

Macy's in downtown New York draws in with colorful display cases that have become a symbol of Christmas in the city. What the legendary showcases of this year look like and what technologies were used to create them - says the video edition "Voice of America".

Famous Macy's display cases

Both locals and tourists come to see the famous windows. At the same time, it has long been a favorite tradition for New Yorkers.

Macy's and the setting created here are something magical and exciting. The city takes the holiday season seriously, so fireworks alone usually don't end there - there are plenty of flying confetti and brightly decorated shop windows.

“When we decorate shop windows, we kind of set the standard for the city. It's a momentous moment, ”said Roy Sullivan, Macy's showcase designer.

Together with her team, she spent two months developing the jewelry concept, and another 20 days installing the installations.

On the subject: Sparkling New York: the city’s most elegant streets

Macy's Visual Design Manager Andy Wong said Macy's is synonymous with American Christmas. “This year we are adding a lot of new technologies, in particular, technologies in store windows,” he said.

What attracts people

Tens of thousands of people walk past these shop windows every day, and every second one stops to examine them in detail or take a picture nearby.

Children have always been some of the most loyal fans of these colorful display cases. "Festively dressed dolls, toys, lights, as well as the latest digital installation - all this is aimed at attracting the attention of children, first of all," - said the source.

Why are children so happy here

The installations installed here sometimes tell children very fascinating stories.

For example, Santa's girl story is very inventive, Sullivan said. “Her attitude towards Santa is very warm. This is what we all want to do for the holidays: to do good, to love people, and this is what she wants - she just wants to be a generous person, "added the designer.

However, Christmas magic showcases in New York fascinate not only children but also adults. Everyone wants to become Santa at least for one night and give their loved ones something special for the holiday.

The children who were looking at Macy's showcases were asked what they would give their loved ones for Christmas and New Year. One of the girls said she was planning to give a photo album; the other - that he wants to buy a t-shirt for dad.

“For adults who have not yet tuned in for the holidays, such store installations are exactly what you need. After all, they will definitely not leave anyone indifferent, ”the author summed up.

As previously wrote ForumDaily New York:

• New Year is around the corner. And, therefore, the actual issue will be the choice of gifts for your near and dear ones. For those who are looking for a present for fans of the Big Apple, we made a whole selection.
• For those who desperately lack the feeling of a fairy tale before the New Year and Christmas, we recommended visit the Mohonk Mountain Houselocated in new york state. After all, it is in winter that the landscapes of this area are truly magical.
• If you don’t want to leave the city, then check out the list of New York’s most decorated locations ahead of the holidays. Here 16 places to plunge into a fairy tale this winter.