Trump's buildings in New York want to remove signs with his last name

Donald Trump's name is in large gold letters on buildings throughout Manhattan. But the residents of one of these buildings would like to change this, writes Bloomberg.

A group of apartment owners at Trump Palace are discussing the possibility of removing the 45th president's name from the Upper East Side condominium. This was reported by one of the residents of this building, who asked not to be named, since the discussions are private.

According to him, the building manager is now studying the possibility of removing the inscription.

This building is not the first to express such a desire. For example, in 2017, the Trump SoHo building was renamed Dominick. After Trump was elected President of the United States, large Trump Place signs were removed from several buildings on the Upper West Side, which hung over the entrances. Trump Plaza, a housing co-op eight blocks south of Trump Palace, has long been contemplating a renaming.

Adam Leitman Bailey, a New York-based real estate lawyer, said Trump Plaza residents contacted him back in 2016, just after Trump's presidential nomination. They wanted to know about ways to remove his name from the building.

“I got calls from every Trump building in town trying to get that name off the front,” Bailey said. "For a long time in New York, Donald Trump was not very popular, and New York is money, so having Trump's name on a building reduces its value."

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A spokesman for the Trump Organization did not respond to requests for comment.

Many businesses are reconsidering their ties to Trump after the January 6 U.S. Capitol riots that killed five people. Over the past two weeks, lenders have pulled out of cooperation with Trump, including Deutsche Bank AG and Signature Bank, as well as PGA of America, which canceled a golf tournament scheduled for next year at his New Jersey course.

Now, some apartment owners fear that mentioning Trump's name on their building could harm their real estate investments.

“They don't want to be seen as today's marginalized,” said branding expert Eric Schiffer. "This is dangerous for any business, let alone homeowners, as potential buyers are now looking at their capital with suspicion."

Lois Miller, 88, rented an apartment at Trump Palace for five years. She didn't know it was Trump's property until she moved in.

Lois would like to see the 45th president's name removed from the building, but doubts that she will be listened to, since she does not own the apartment, but only rents it.

After the riots at the Capitol, the city administration terminated contracts with the Trump Organization to operate two ice rinks in New York, as well as a carousel in Central Park and a golf course in the Bronx.

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But Trump still has many residential and commercial buildings around town bearing his name, including the famous Trump Tower, an Art Deco office building at 40 Wall Street in the Financial District, and Trump World Tower next to the building. United Nations.

Michael Schumann, a Trump Palace resident who previously resided at Trump Plaza, is not sure if the removal of the name would do any good.

“I really don't understand what they are trying to achieve,” he said. "We're still going to pay Trump money."