A huge rainbow will appear in Times Square, but you need to know a secret to see it

In honor of Pride Month, the Times Square arts organization erected the Polar Rainbow for New Yorkers. The piece is a rainbow sculpture in augmented reality. The composition was created by the Latvian-British artist Kristaps Ankans. It will be available for viewing until June 30. timeout.

To see the rainbow sculpture, you need to download the Polar Rainbow app using the QR code on the lightbox in Times Square. You can then take pictures near the rainbow and send digital postcards.

“Inspired by the discovery that rainbows do not exist at either the North or South Pole, the Ankans project creates a virtual double rainbow stretching between the two poles along meridian 74W, the most populous meridian in the Americas, which runs right through Times Square along 7th Avenue,” reads the official press release.

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The artist was inspired by the 1989 Baltic Freedom Chain. This is a peaceful demonstration, during which about 2 million people from Estonia, Latvia and Lithuania joined hands and formed a real human chain with a length of 690 kilometers. The project calls for solidarity, empathy and awareness.

“I believe that art today must define new additional tasks for each of us in order to prepare us for a world in which new points of reference are emerging,” Ankans said in a statement. “Historically, human rights advocacy has emerged in various local contexts. Since then, we have developed new technologies and created inspiration and support tools that can bring communities around the world together. The rainbow that unites both poles reminds us of ongoing problems. And at the same time that the arc of temporality can lead to lasting change.”

The Polar Rainbow kicks off many of the many Pride Month programs that will take place in Times Square in June. Among them are the celebration of Pride in the area from June 24 to 26, open-air parties, as well as other events.