An unusual grocery store will open in New York: you will not find famous brands there
'02.03.2023'
Nadezhda Verbitskaya
When you walk into a typical grocery store, the first thing you see is the big brands on the shelves right at eye level. Pop Up Grocer, which will open its first store in Greenwich Village on March 3, is doing exactly the opposite. Once inside, you'll see fun products from new brands, but no big names. Time-out.
According to company representatives, entering the store, you will find yourself in a “grocery utopia”.
This will be the first permanent store Pop Up Grocer after the many time points that the brand has organized before across the country.
The store wants to help new brands reach customers and help customers find interesting products they might not see behind the advertised names. The New York store will feature more than 130 new brands selling food, beverage, home, beauty and pet products. Featured brands - Fly By Jing, Ghia, OffLimits, Rowdy Mermaid, Siesta, SideDish and Whipnotic - will rotate quarterly, with the exception of some major favorites.
In the store you will be treated to coffee
In addition to traditional grocery shopping, there is an opportunity to drink coffee and eat cake on the territory of the store.
In the Chamberlain Coffee cafe, you can sit and have a bite to eat pastries that Librae will provide. This is New York's first Bahraini bakery owned by women. It was opened by Dona Murad-Herschel in 2022. Aspiring bakers and confectioners will change over time.
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In addition, Pop Up Grocer plans to hold discussions, tastings and workshops.
“We can be both a one-time and a permanent place to visit,” said Pop Up Grocer founder and CEO Emily Schildt. She noticed that visitors can stop by to see what's new and feel inspired, just like visiting a museum.
“Those who live nearby will conveniently come to us regularly for groceries. Our range includes everything from milk and cereals to olive oil and spices,” she said.
Starting March 3, Pop Up Grocer will be open daily from 8:00 am to 20:00 pm at 205 Bleecker Street in Greenwich Village.
