Everything is no more than $ 10: the popular discount chain opened its first store in New York

MINISO, a popular under $ 10 chain of stores, has opened its first store in New York. On November 6, he appeared at the Staten Island Mall. Silive.

On the day of the grand opening, all store shelves were completely filled with goods for the upcoming holidays. In addition, the first 100 buyers received free gift bags and participated in draw gift certificates up to $ 300.

“MINISO is the place to find unique items under $ 10,” said Andrew Xie, CEO of MINISO North America. “Thanks to our long-standing relationships with manufacturers, we plan the quantity of inventory in advance and efficiently. Thanks to thousands suppliers worldwide and a presence in over 90 countries, we have the best supply chain model that delivers fulfillment. "

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MINISO has exclusive contracts with major brands. The chain's stores are especially favored by Gen Z shoppers looking for quality products at affordable prices. The store is known for its plush toys, home furnishings and organizers. The most popular are beauty and health products, fashion accessories and electronics.

MINISO opened its first store in the United States in April 2017. Having achieved success in the West Coast markets, the chain recently opened new stores in the US East and Canada. In the next two months, the company plans to open 15 more stores in different parts of America.